Before it was a global platform, Hive was just a few lines of code written by a 20-year-old student who hated seeing his father struggle.
In 2003, Frederik Taleman spent his breaks from computer science classes watching his father, a salesman for a door manufacturer, drown in paperwork. Every door had various variations and every variation meant another hour of manual price calculations. It was a slow, tedious process where a single typo could cost a fortune.
Frederik didn’t set out to "disrupt an industry." He just wanted to give his father his evenings back. He sat down and built a program to digitize the logic of a door. Suddenly, what took hours now took seconds. The efficiency didn’t just improve; it exploded. In that small manufacturing office, Hive was born from a simple realization: complexity shouldn't be a barrier to speed.
For years, the idea hummed in the background. Frederik knew that if he could solve the "door problem," he could solve the "complex product problem" for any industry. In 2017, he officially laid the foundation for Hive CPQ.
He didn't want to build just another piece of heavy, corporate software. He was obsessed with innovative simplicity. He believed that even the most complex industrial machines should be as easy to quote as a cup of coffee. By focusing on the human side of the sale, Frederik built Hive on a foundation of trust and radical efficiency. He wasn't just selling software; he was selling a way to make manufacturing feel modern again.
Today, the "student project" has gone global. Hive CPQ now powers sales teams across the world, helping them navigate the intricate dance of modern manufacturing. We’ve seen our customers transform their sales cycles from weeks of back-and-forth into a seamless, digital experience.
But as we look toward the future, we haven't forgotten the lesson from 2003: Business is personal. We continue to iterate, improve, and push the boundaries of what CPQ can do, all while keeping the user at the heart of the Hive.
The world’s most complex products are waiting to be sold. Let’s build the future of your sales process together.
Our values.
Our core values emphasize collaboration, ambition, attentive listening, continuous improvement, and celebrating shared successes. These principles guide us in our approach to enhance the efficiency of manufacturers' sales processes.
We build solutions together.
We love collaborating, not only within our Hive team, but with you too! We like to face challenges. We have recently integrated Hive with some legacy systems for enterprise customers, bringing their legacy business logic to today’s digital age. Teamwork is our motivation.
We own our ambition.
We are convinced that the only limit to our capacities is ourselves. If we wish to go beyond this border and aim for the top, we need a plan to get where we want to go. As long as we follow this ambitious plan, there is no need to fear obstacles because we know we will overcome them.
Similarly, the implementation of Hive CPQ always happens in the same four steps: understanding what you need, setting up the configurator, enabling your teams to use it, and sending invitations to your distributors. If your ambition is a CPQ software for your company, that is how we can achieve it.
We listen.
We like transparent and clear communication, as our priority is your well-being. Are you facing a problem? Do you want a software that fits your needs perfectly? We are here to listen and come up with solutions for you.
That leads us to regularly call our customers to make sure that everything is working for them. If you need us, it will even be our first task, as we can’t implement Hive CPQ without understanding who you are, what you sell and how you sell it!
We aim for the stars.
We are always looking for improvement. Making our customers grow is why we love doing what we do.
One of our customers, supplying spare parts for over 200,000 garage doors installed worldwide, only needs one person in the back office supporting the distributor network. This is a huge victory for them and for us, so we continue working together to go further.
We would be happy to bring our solution to new companies and to improve your way of working as well.
We share and celebrate success.
We don’t want to keep successes for ourselves. As we work together, any success for us is a success for you!
That is why we are very happy to send out notes about our latest updates to all our customers when we improve the software. We would like to communicate our successes and enjoy them with your team as well.
Our mission.
Manufacturers often struggle with inefficient quoting cycles, outdated system data, and the friction of manual compatibility checks. These bottlenecks don't just waste time; they pull your team away from high-value customer engagement and strategic growth.
Hive CPQ is designed to eliminate these hurdles. Our platform centralizes your product logic, enabling your sales team to generate accurate, brand-aligned quotes instantly without back-and-forth phone calls or inventory guesswork.
By automating the complexities of configuration and pricing, we empower you to increase operational efficiency and refocus your energy on what truly matters: building lasting customer relationships.
