Updates

Our Hive team keeps growing! We’re very happy to welcome Simon and Victor to our team as interns on sales and marketing.

Over the last few years, digital technologies have had a major impact on our daily lives: we wake up reading the online newspaper on a tablet, work on our laptops throughout the day, host remote meetings, and go to bed scrolling through social media on our smartphones. These changes are forcing companies to reinvent their businesses and to make a digital leap. However, merely digitalizing the internal processes is not enough. Let’s take a look at why you should transform your sales process and how you can do so in today’s modernized world.

Hive is starting 2022 with a new colleague! We’re very happy to announce Khaled has joined our company as our newest project engineer.

Customers that have to wait for months on their orders, empty shelves in stores and unseen increases in price: the manufacturing industry is currently struggling with a worldwide shortage of raw materials. The lack of materials such as lumber, aluminum or plastic has caused a crisis for manufacturers. But where does this sudden scarcity come from? And what is the best way for companies to handle this situation?

Manufacturers are often struggling with long and complex sales processes, making it hard to increase sales. This has to do with the complex nature of the goods, but also with the fact that B2B sales requires various stakeholders to work together. On top of that, the manufacturing market has had some intrusive changes: increasingly demanding B2B buyers and global competition continue to impact companies. Increasing sales in manufacturing is therefore not as straightforward as it often is in other industries. We are bundling some tips to increase your sales again. Read along!

Attracting customers is essential for the growth of your B2B or Business-to-Business company. The best way of doing so is by meeting their needs. For years, B2B customers have been distinguished from B2C target audiences. However, in the most recent years, we have been noticing a shift, initiated by the changing behavior and needs of B2B customers.

We had the pleasure of welcoming Indra to our team this month! After his successful four-month internship, we decided to keep this bee in our hive a little longer.

Are you losing sales because it takes too long to make a quote? Long sales cycles kill deals. It slows down your manufacturing business on its way to growth and holds sales back. Are you also looking out for a shorter sales cycle to be able to move faster and grow? A CPQ can assist you with this process. But what exactly is CPQ? And how does it drive sales? That’s what we will be figuring out in this article.

Quotes are formal documents sent to your clients to offer goods or services at the indicated price. A good and winning quote includes accurate prices and product information, and has proven to be a method to grow your business even further. However, if you are selling configurable products, writing quotes is usually a long and dreadful process. The complexity of the products and prices slows down the workflow, resulting in an enormous backlog of quote requests that are not followed up quickly enough to keep the customers interested.

Hive continues to grow in 2021! We have had the pleasure of welcoming Vera to our team last month.

The idea behind the job of a sales representative is simple: help your customer find the best solution that fits their needs. However this task is a lot harder in a B2B environment in which companies are often struggling to explain complex products. This is where guided selling comes into play, a powerful strategy to regain control over your solution offering.

The alignment of marketing and sales is a key component for your company’s growth. You can no longer afford a misalignment of the two departments to meet the buyer’s needs at every interaction. However, companies often forget to use sales as a marketing channel. Let’s take a look at why it pays off to get the teams to work together.