11 20 B2 B Buyer frustrations web

Overcome B2B Buyer Frustrations with HiveCPQ

Keep your customers happy. That is up to this day the main thing account managers focus on. That is why, after its massive success, a lot of B2B companies have followed the B2C trend of eCommerce. Digital tools have proven to be highly effective, in case companies know how to implement them correctly. If done wrong, it creates a bad customer experience, which remains a main strategic point for any manufacturer: around 9 out of 10 buyers would turn to a competitor if their current supplier could not keep up with their needs (Avionos, 2020).

Frederik
November 09, 2020 geschrieben durch
Frederik Taleman

Simply investing in eCommerce and product configurators is not enough. Let’s take a look at some of the most common buyer frustrations and how HiveCPQ can help you eliminate these.

1. Incomplete or complex product information

B2B buyers continue to struggle to find product information, despite the fact that digital platforms and product configurators are supposed to make it easier for suppliers to share their product information. This shortage severely increases the buyer uncertainty, having a negative impact on sales conversion rates.

In HiveCPQ, all product information is provided during the configuration, in the technical sheet, and in the quotation. Always up-to-date, easy to find and complete. And delivered right at the moment when information is needed.

2. Slow response to quotation requests

Despite the fact that buyers can now easily find products and fill out quotation requests online, the response time from suppliers has not been shortened yet. Too often, these requests end up getting lost in the overfull email inbox of the sales representatives. The time wasted waiting on a quote frustrates a lot of B2B buyers.

With HiveCPQ your buyers can easily generate their own quotations, bringing the response time for quotation requests to a bare minimum. This allows fast decision-making from your customers, allowing you to spend less time quoting and more time selling!

3. Long order processes

The ordering process for B2B has the reputation of being dreadingly long and overly complex. Don’t demotivate your buyers by taking too much time to complete an order. Strike while the iron is hot and transform your sales process!

HiveCPQ simplifies and accelerates your sales drastically. Eliminate waiting time and keep your buyers excited. We don’t stop at digitizing your current workflow. We challenge the process and push for innovation and a better buyer experience.

These frustrations are holding your customers back from buying. Use HiveCPQ to eliminate all dissatisfaction, and offer a seamless sales process. Work together with your buyers on solutions in our collaboration platform. Improve your customer relationship greatly and experience an unseen efficiency boost within your company and theirs!

Interested in CPQ? Want to know more on how we create successful implementations?

Related articles

What do B2B customers expect?
08 21 expectations B2 B cust web
August 18, 2021 geschrieben durch
Sales optimalisation

What do B2B customers expect?

Attracting customers is essential for the growth of your B2B or Business-to-Business company. The best way of doing so is by meeting their needs. For years, B2B customers have been distinguished from B2C target audiences. However, in the most recent years, we have been noticing a shift, initiated by the changing behavior and needs of B2B customers.

read more
How to make a business case for CPQ
WEB May 23 Article
Juni 01, 2023 geschrieben durch
Sales optimalisation CPQ software Hive CPQ

How to make a business case for CPQ

In 2016, I founded Hive CPQ to help ambitious manufacturers accelerate their sales. One of the main reasons I wanted to create Configure Price Quote software is because CPQ is the kind of software that has a great impact on a company. If implemented correctly, it becomes a key strategy and efficiency ingredient. Today I’m sharing my insights on how to make a business case for CPQ. Let’s dive right in!

read more
Why Guided Selling increases the performance of your sales teams and your dealers
03 21 Guided Selling web
März 31, 2021 geschrieben durch
Sales optimalisation

Why Guided Selling increases the performance of your sales teams and your dealers

The idea behind the job of a sales representative is simple: help your customer find the best solution that fits their needs. However this task is a lot harder in a B2B environment in which companies are often struggling to explain complex products. This is where guided selling comes into play, a powerful strategy to regain control over your solution offering.

read more