Overcome B2B Buyer Frustrations with Hive CPQ
Keep your customers happy. That is up to this day the main thing account managers focus on. That is why, after its massive success, a lot of B2B companies have followed the B2C trend of eCommerce. Digital tools have proven to be highly effective, in case companies know how to implement them correctly. If done wrong, it creates a bad customer experience, which remains a main strategic point for any manufacturer: around 9 out of 10 buyers would turn to a competitor if their current supplier could not keep up with their needs (Avionos, 2020).
Simply investing in eCommerce and product configurators is not enough. Let’s take a look at some of the most common buyer frustrations and how Hive CPQ can help you eliminate these.
1. Incomplete or complex product information
B2B buyers continue to struggle to find product information, despite the fact that digital platforms and product configurators are supposed to make it easier for suppliers to share their product information. This shortage severely increases the buyer uncertainty, having a negative impact on sales conversion rates.
In Hive CPQ, all product information is provided during the configuration, in the technical sheet, and in the quotation. Always up-to-date, easy to find and complete. And delivered right at the moment when information is needed.
2. Slow response to quotation requests
Despite the fact that buyers can now easily find products and fill out quotation requests online, the response time from suppliers has not been shortened yet. Too often, these requests end up getting lost in the overfull email inbox of the sales representatives. The time wasted waiting on a quote frustrates a lot of B2B buyers.
With Hive CPQ your buyers can easily generate their own quotations, bringing the response time for quotation requests to a bare minimum. This allows fast decision-making from your customers, allowing you to spend less time quoting and more time selling!
3. Long order processes
The ordering process for B2B has the reputation of being dreadingly long and overly complex. Don’t demotivate your buyers by taking too much time to complete an order. Strike while the iron is hot and transform your sales process!
Hive CPQ simplifies and accelerates your sales
drastically. Eliminate waiting time and keep your buyers excited. We
don’t stop at digitizing your current workflow. We challenge the process
and push for innovation and a better buyer experience.
These frustrations are holding your customers back from buying. Use Hive CPQ to eliminate all dissatisfaction, and offer a seamless sales process. Work together with your buyers on solutions in our collaboration platform. Improve your customer relationship greatly and experience an unseen efficiency boost within your company and theirs!
Interested in CPQ?
Follow us
Related articles
Navigating CPQ Project Costs: An Overview for Manufacturers
In today’s highly competitive and fast-paced world, manufacturers all over the globe have turned towards a CPQ or Configure Price Quote strategy. It enables companies to configure products, optimize pricing calculations, and accelerate quoting, all in a user-friendly online environment. While CPQ software helps companies grow, it also comes with a price tag that demands careful consideration. In this article, we are dissecting the various costs associated with CPQ projects. By understanding these costs, you’ll be able to make a more informed decision about leveraging CPQ to help your business grow.
How CPQ Fits Into the New Normal for B2B Sales
COVID-19 has left nothing unaffected. While the pandemic is lasting a lot longer than we all thought/hoped, it is important to identify the ways it has impacted us. In this short article, we will briefly discuss how B2B sales have been redefined since the start of the outbreak, and how CPQ can answer the (new) needs.
CPQ vs ecommerce: Exploring the differences and complementarity
In today’s rapidly changing economy, companies are always on the lookout for ways to improve their sales processes. In recent years, Configure Price Quote software and ecommerce have proven to be useful tools for these companies to sell their products and services in an easy way. While the two approaches might seem similar at first, there are some key differences that are important to consider. Let’s take a look at these two online solutions, their similarities and differences, and how they can complement each other to help businesses grow.
