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Build faster.

Leverage Hive AI to build and maintain your configurators in our Hive Design Studio. 
Go from concept to working configurator in a fraction of the time.

Hive AI for configurator builders.

Hive AI acts as a smart assistant built directly into the application. Simply describe what you need in plain language and let the AI turn it into working configurator logic.

Upload a product catalog, chat with AI the way you would with a coworker, and turn hours of modeling into minutes

Describe a change, ask how a rule works, or build an entirely new model.

Every change is transparent, reviewable, and only applied when you approve it. You stay in control; Hive AI does the heavy lifting.

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Smart Forklift.

Smart Forklift takes Hive AI to the next level. Instead of working on one configurator at a time, it looks across your entire product catalog — helping you structure, build, and migrate configurator setups at scale.

This big picture” intelligence allows you to identify patterns, automate structural logic, and migrate massive datasets with surgical precision.

It is the heavy-duty engine your digital transformation needs to move from simple configuration to true catalog-wide mastery.

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Sell smarter.

From handling incoming requests to guiding buyers through complex choices, Hive AI takes the repetitive work off your team’s plate.

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Hive AI for sales and customers.

Hive AI works on both sides of the sales process. For your team, it automates the time-consuming work of translating requests into quotes. For your buyers, it provides a guided experience that makes even complex configurations feel straightforward.

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Guided selling.

Hive AI can guide users step by step through complex configurators — answering questions, explaining options, and helping them reach a valid, complete configuration.

At every step, Hive AI pulls from two sources: the configurator logic (what’s valid, what’s compatible, what’s available) and any product documents uploaded and marked for guided selling (e.g., brochures, technical specs, comparison sheets).

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Sales agent.

The Hive sales agent reads an incoming request — from email, Teams, or another source — understands your product logic, and produces a complete, validated quote. It maps what the customer specified, defaults what they didn’t, and tells you exactly which decision it made along the way.

What used to take a sales rep hours of manual work, now happens automatically. Like a colleague that never sleeps.

Configuration Enhanced Render AI

Bring your configurations to life.

A technically correct configuration is one thing. One that makes your customer buy on the spot is another. Hive AI enhances your 3D models into photorealistic renders, turning a product configurations into a visual experience that sells.

Take it one step further with augmented reality. Configure a pergola, for example, and upload a photo of your outdoor space. Watch Hive AI place a photorealistic render of your configuration into the actual scene, and get a visual walkthrough in your new garden.

Frequently asked questions.

Can Hive AI help my sales team?

Yes. Hive AI’s capabilities let sales reps upload customer requests (an email, a PDF, meeting notes…) and instantly receive a pre-filled configuration ready to quote. Hive AI also gives real-time suggestions during configuration, guiding users to the right options at the right moment, reducing the amount of questions headed for your sales reps.

Are implementation partners still necessary?

Yes. Hive AI is a powerful assistant, not a replacement for experts. It handles repetitive tasks so partners can focus on more advanced work, such as structuring product data in the configurator or optimizing the current models

Does Hive AI have access to all my data?

Hive AI operates within defined boundaries — it understands your product logic, configurations, and pricing rules, but stays within the limits you set. 

Is Hive AI free?

During the current introductory period, Hive AI is included at no extra charge.

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The right choice.

Excited to see what your new CPQ can really do? Explore the ins and outs of Hive CPQ in a 30-day free trial.