Updates

Sales, the Forgotten Marketing Channel
02 21 Sales Marketing Channel web
February 24, 2021 Written by
Sales optimalisation

Sales, the Forgotten Marketing Channel

The alignment of marketing and sales is a key component for your company’s growth. You can no longer afford a misalignment of the two departments to meet the buyer’s needs at every interaction. However, companies often forget to use sales as a marketing channel. Let’s take a look at why it pays off to get the teams to work together.

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5 B2B strategies to sell more in 2021
11 20 B2 B Strategies sales web
November 22, 2020 Written by
Sales optimalisation

5 B2B strategies to sell more in 2021

We are slowly but surely reaching the end of 2020, so it’s time to look back and look ahead! This year was not what anyone expected, but suffice to say it was a life changing year. Every aspect of our lives seems to be different, which means that customers will have a changed behavior too. How do you anticipate these changes as a sales representative? Let’s look at some of the trends we can expect in 2021 for B2B Sales in 5 fitting strategies.

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Overcome B2B Buyer Frustrations with Hive CPQ
11 20 B2 B Buyer frustrations web
November 09, 2020 Written by
Sales optimalisation

Overcome B2B Buyer Frustrations with Hive CPQ

Keep your customers happy. That is up to this day the main thing account managers focus on. That is why, after its massive success, a lot of B2B companies have followed the B2C trend of eCommerce. Digital tools have proven to be highly effective, in case companies know how to implement them correctly. If done wrong, it creates a bad customer experience, which remains a main strategic point for any manufacturer: around 9 out of 10 buyers would turn to a competitor if their current supplier could not keep up with their needs (Avionos, 2020).

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5G: A new challenge for manufacturers
10 20 5 G web
October 12, 2020 Written by
Manufacturing industry

5G: A new challenge for manufacturers

The current situation of the manufacturing industry is very complex, as companies evolve in a very competitive environment. But competition is not the only challenge manufacturers face, as product life cycles have been growing shorter and customers are demanding customized products more and more. The arrival of 5G will ease these challenges, but it is important to be prepared, by investing in the right software today.

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How CPQ Fits Into the New Normal for B2B Sales
08 20 CPQ New Normal web
August 25, 2020 Written by
Sales optimalisation CPQ software

How CPQ Fits Into the New Normal for B2B Sales

COVID-19 has left nothing unaffected. While the pandemic is lasting a lot longer than we all thought/hoped, it is important to identify the ways it has impacted us. In this short article, we will briefly discuss how B2B sales have been redefined since the start of the outbreak, and how CPQ can answer the (new) needs.

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