Updates

We are slowly but surely reaching the end of 2020, so it’s time to look back and look ahead! This year was not what anyone expected, but suffice to say it was a life changing year. Every aspect of our lives seems to be different, which means that customers will have a changed behavior too. How do you anticipate these changes as a sales representative? Let’s look at some of the trends we can expect in 2021 for B2B Sales in 5 fitting strategies.

Keep your customers happy. That is up to this day the main thing account managers focus on. That is why, after its massive success, a lot of B2B companies have followed the B2C trend of eCommerce. Digital tools have proven to be highly effective, in case companies know how to implement them correctly. If done wrong, it creates a bad customer experience, which remains a main strategic point for any manufacturer: around 9 out of 10 buyers would turn to a competitor if their current supplier could not keep up with their needs (Avionos, 2020).

COVID-19 has left nothing unaffected. While the pandemic is lasting a lot longer than we all thought/hoped, it is important to identify the ways it has impacted us. In this short article, we will briefly discuss how B2B sales have been redefined since the start of the outbreak, and how CPQ can answer the (new) needs.

Hive CPQ is the next generation quotation tool. Why? We take the quotation process out of your current CRM or ERP environment. Quotations can be made by any stakeholder (Sales, backoffice, engineering and your customers). The user interface is fast, clean and simple. Hive CPQ speeds up the quotation process. Hive CPQ supports complex products and pricing, but manages to hide the complexity to the users.

To know when certain products will be shipped is often a challenging question, causing inefficient phone calls and back and forth emailing. Increase your customer relationship with Hive CPQ’s new feature 'Shipping Schedules', which can be activated by any manufacturer.