Overcome B2B Buyer Frustrations with HiveCPQ
November 9th, 2020 — by

Overcome B2B Buyer Frustrations with HiveCPQ

Keep your customers happy. That is up to this day the main thing account managers focus on. That is why, after its massive success, a lot of B2B companies have followed the B2C trend of eCommerce. Digital tools have proven to be highly effective, in case companies know how to implement them correctly. If done wrong, it creates a bad customer experience, which remains a main strategic point for any manufacturer: around 9 out of 10 buyers would turn to a competitor if their current supplier could not keep up with their needs (Avionos, 2020).

Simply investing in eCommerce and product configurators is not enough. Let’s take a look at some of the most common buyer frustrations and how HiveCPQ can help you eliminate these.

1. Incomplete or complex product information

B2B buyers continue to struggle to find product information, despite the fact that digital platforms and product configurators are supposed to make it easier for suppliers to share their product information. This shortage severely increases the buyer uncertainty, having a negative impact on sales conversion rates.

In HiveCPQ, all product information is provided during the configuration, in the technical sheet, and in the quotation. Always up-to-date, easy to find and complete. And delivered right at the moment when information is needed.


2. Slow response to quotation requests

Despite the fact that buyers can now easily find products and fill out quotation requests online, the response time from suppliers has not been shortened yet. Too often, these requests end up getting lost in the overfull email inbox of the sales representatives. The time wasted waiting on a quote frustrates a lot of B2B buyers.

With HiveCPQ your buyers can easily generate their own quotations, bringing the response time for quotation requests to a bare minimum. This allows fast decision-making from your customers, allowing you to spend less time quoting and more time selling!

3. Long order processes

The ordering process for B2B has the reputation of being dreadingly long and overly complex. Don’t demotivate your buyers by taking too much time to complete an order. Strike while the iron is hot and transform your sales process!

HiveCPQ simplifies and accelerates your sales drastically. Eliminate waiting time and keep your buyers excited. We don’t stop at digitizing your current workflow. We challenge the process and push for innovation and a better buyer experience.


These frustrations are holding your customers back from buying. Use HiveCPQ to eliminate all dissatisfaction, and offer a seamless sales process. Work together with your buyers on solutions in our collaboration platform. Improve your customer relationship greatly and experience an unseen efficiency boost within your company and theirs! Get in touch now!

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